The title of my just-published new book is Content: The Atomic Particle of Marketing because there is no marketing without content. Content isn’t just critical for owned media. Social platforms would be deserts without content. Advertising wouldn’t exist, either. Content is the fundamental component of communication, persuasion, entertainment and education. Content counts for everything!
11.00 - 11.45
„Contextual Content from Websites to Wearables to Wherever“